Monthly Archives: November 2011

As discussed in my previous post, your personal value proposition (PVP) is why an employer should hire you or promote you over someone else. It’s the foundation of your career strategy. A product’s value proposition only works if it’s true, … Continue reading →

Honestly, you’d like to beat the other person over the head with your briefcase. Possibly, you walk out with a sliver of dignity, promising yourself you will never put up with that sort of abuse again. Actually, you force a … Continue reading →

This blog post is part of the HBR Online Forum The Future of Retail. Is the entire marketing profession headed in the wrong direction? My article (co-authored with Leandro Dalle Mule and John Lucker) in HBR’s December-issue spotlight on retailing … Continue reading →

On January 1, Virginia Rometty will become the first female CEO of International Business Machines Corp. Articles about her have lauded her ability to blend enthusiasm, charisma, clear communication, strategic thinking, and “cool-minded” decision making. But one New York Times … Continue reading →

Perhaps you’ve heard the story. When I stepped in to run the Campbell Soup Company in 2001, the environment at Campbell was hugely challenging. We’d lost half of our market value in just one year. We were at a strategic … Continue reading →

China’s consumer goods market expanded rapidly over the past two decades primarily because of the growing number of first-time buyers, who were eager to buy goods and services that were previously unavailable or unaffordable. With so many products and services … Continue reading →

Creativity and innovative thinking are not genetic traits. What makes people great innovators is not their genetic makeup, but a set of skills and behaviors. The good news: anyone can learn, practice, and master the skills necessary to become a … Continue reading →

Leaders often find themselves struggling when making decisions about supporting the core business while also funding and nurturing the innovative projects on which the long-term future of the business depends. The battles over investment and talent often pit unit leaders … Continue reading →

Do you remember being stuck at the kids’ table for Thanksgiving dinner growing up? I do. There were always too many of us to all sit around one dinner table, so we had a secondary table off to the side, … Continue reading →

We all know it takes top talent to win in today’s marketplace. You spend a lot of time and money to attract and retain the best talent. But sometimes it seems that no matter how well designed your talent management … Continue reading →